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Monday, February 25
 

2:15pm

Tutorial #04: Social Media, Product Hacks and Consumer Misuse: A Toolkit for the Good, the Bad, and the Unexpected (repeating)
Product hacks, shortcuts, and consumer misuse of your brand's products are all being broadcast on social media every day.  How should a responsible brand behave? Social media strategy is no longer optional for brands; it is a critical part of any brand strategy. In this engaging and interactive session, three major consumer brands and CPSC's social media leader will review the good, the bad, and the ugly of social media and consumer misuse gone awry. As every factual situation is different, your brand may need a different tool from its toolkit each time, depending on the circumstances. Panelists will generously share approaches from their tool-kits that have worked for them as well as those approaches that… didn’t. The panel hopes that audience members will come prepared with their own examples of both successful and unsuccessful approaches.  

TO PREPARE:  Before the panel and throughout ICPHSO, please visit www.productmisuse.com for examples of product misuse broadcast on social media and please add your own examples via Twitter, Instagram, Facebook, and YouTube.  Be sure to use the hashtag #productmisuse and #icpsho in your post and it will display on that website. Examples need not be your own. The panel welcomes your engagement.

Moderators
avatar for Neal Cohen

Neal Cohen

Principal, Neal Cohen Law, LLC
Neal Cohen is an experienced and well-respected product safety attorney and consultant in the United States. He advises companies whose products are regulated by the Consumer Product Safety Commission (CPSC), where he served in various capacities as an attorney and senior official... Read More →

Speakers
avatar for Jennifer Shecter

Jennifer Shecter

Senior Director, Content Impact and Corporate Outreach, Consumer Reports
Jennifer Shecter is the Director of Content Impact & Corporate Outreach at Consumer Reports. In this capacity, she helps lead outreach and communications with manufacturers, partners, and policymakers, coordinating public service activities, and pursuing strategic initiatives to... Read More →
avatar for Vladimir Brajkovic

Vladimir Brajkovic

Head of Development Function, IKEA of Sweden
Vladimir Brajkovic joined IKEA of Sweden in 2016 as Product Requirements and Compliance Manager. Since 2017 he is the Development Function Manager, responsible for Enabling engineering capabilities, Requirements development, Packaging, Product verification, Material management, Product... Read More →
avatar for Alison Erickson

Alison Erickson

Assistant General Counsel, Hallmark
Alison handles intellectual property and product and trade compliance for Hallmark, DaySpring, and Crayola.  As a patent attorney, chemist, and caring consumer, Alison's goals as Assistant General Counsel include protecting and advancing innovation while maintaining supreme quality... Read More →
avatar for Joe Galbo

Joe Galbo

Social Media Specialist, CPSC
Joe Galbo joined the Consumer Product Safety Commission Office of Communication in June 2016 as a Social Media Specialist. In this role he coordinates the digital content and strategy behind all CPSC social media platforms and websites.Follow CPSC on Twitter, Facebook and Instagram... Read More →


Monday February 25, 2019 2:15pm - 3:30pm
Grand Ballroom Central

2:15pm

Tutorial #05: Accelerate the Speed of Your Business & Lead the Way to a Safer Future with Data & Digital Transformation
For many businesses, remaining competitive in the future means converting today’s data deluge into real insights that enhance consumer experience and sustain advantage.

By unifying and analyzing data types that have traditionally been disconnected across the typical corporation, businesses can radically transform their approach to risk and optimize operations.

Real-time analysis of data from product creation to consumption, combined with contextualization of data via machine learning, allows us to understand more and see where humans could not in the past enabling faster time-to-market and reduced risk to products and revenue.

Join this session with panelists from leading retail and consumer goods companies, and experts in technology-led business transformation to learn how Product Safety information is enabling enterprise-wide digital transformation and accelerating the speed of insight to action for retail and consumer goods businesses.


Moderators
avatar for Rachel Weintraub

Rachel Weintraub

Legislative Director and General Counsel, Consumer Federation of American (CFA)
Rachel Weintraub is the Legislative Director and General Counsel for Consumer Federation of America (CFA). Previously, she was the Director of Product Safety. Rachel has worked with Consumer Federation of America since 2002.  Her primary focus is advocacy on product safety issues... Read More →

Speakers
avatar for Celeste Lester

Celeste Lester

Sr. Dir. of QA, Regulatory Compliance and Sustainability, CVS Health
Celeste Lester is an award-winning thought leader in quality assurance, regulatory compliance, corporate social responsibility, and product safety with diverse and large-scale project experience spanning 30 years. As the Senior Director of QA, Regulatory Compliance and Sustainability... Read More →
avatar for Kyle Holifield

Kyle Holifield

Independent Contractor
Kyle Holifield is a legal, compliance, quality and corporate social responsibility executive.  He is a long-time regular attendee of this conference and friend to many in this room.  Kyle has a wealth of knowledge gained through many years of experience at large, mid-sized and small... Read More →
avatar for Fergal Molloy

Fergal Molloy

VP + GM Platform Products, UL
Fergal Molloy has over 28 years’ experience in the high tech industry serving both public and private companies such as Daimler Benz, AMP, Tyco, Parthus Technologies, Trintech, Verifone, Acquirer Systems and UL.   Mr. Molloy is a proven high tech intra/entrepreneur, with a penchant... Read More →
avatar for Matt Smith

Matt Smith

President & Founder, ICIX
Matt Smith is the Founder of ICIX, where he is responsible for determining the company’s vision and cultivating strategic relationships. A recognized authority in supply chain risk management and product safety, he works with governments and advocacy groups to determine and champion... Read More →


Monday February 25, 2019 2:15pm - 3:30pm
Grand Ballroom South

3:45pm

Tutorial #08: Social Media, Product Hacks and Consumer Misuse: A Toolkit for the Good, the Bad, and the Unexpected (repeating)
Product hacks, shortcuts, and consumer misuse of your brand's products are all being broadcast on social media every day.  How should a responsible brand behave? Social media strategy is no longer optional for brands; it is a critical part of any brand strategy. In this engaging and interactive session, three major consumer brands and CPSC's social media leader will review the good, the bad, and the ugly of social media and consumer misuse gone awry. As every factual situation is different, your brand may need a different tool from its toolkit each time, depending on the circumstances. Panelists will generously share approaches from their tool-kits that have worked for them as well as those approaches that… didn’t. The panel hopes that audience members will come prepared with their own examples of both successful and unsuccessful approaches.  

TO PREPARE:  Before the panel and throughout ICPHSO, please visit www.productmisuse.com for examples of product misuse broadcast on social media and please add your own examples via Twitter, Instagram, Facebook, and YouTube.  Be sure to use the hashtag #productmisuse and #icpsho in your post and it will display on that website. Examples need not be your own. The panel welcomes your engagement.

Moderators
avatar for Neal Cohen

Neal Cohen

Principal, Neal Cohen Law, LLC
Neal Cohen is an experienced and well-respected product safety attorney and consultant in the United States. He advises companies whose products are regulated by the Consumer Product Safety Commission (CPSC), where he served in various capacities as an attorney and senior official... Read More →

Speakers
avatar for Jennifer Shecter

Jennifer Shecter

Senior Director, Content Impact and Corporate Outreach, Consumer Reports
Jennifer Shecter is the Director of Content Impact & Corporate Outreach at Consumer Reports. In this capacity, she helps lead outreach and communications with manufacturers, partners, and policymakers, coordinating public service activities, and pursuing strategic initiatives to... Read More →
avatar for Vladimir Brajkovic

Vladimir Brajkovic

Head of Development Function, IKEA of Sweden
Vladimir Brajkovic joined IKEA of Sweden in 2016 as Product Requirements and Compliance Manager. Since 2017 he is the Development Function Manager, responsible for Enabling engineering capabilities, Requirements development, Packaging, Product verification, Material management, Product... Read More →
avatar for Alison Erickson

Alison Erickson

Assistant General Counsel, Hallmark
Alison handles intellectual property and product and trade compliance for Hallmark, DaySpring, and Crayola.  As a patent attorney, chemist, and caring consumer, Alison's goals as Assistant General Counsel include protecting and advancing innovation while maintaining supreme quality... Read More →
avatar for Joe Galbo

Joe Galbo

Social Media Specialist, CPSC
Joe Galbo joined the Consumer Product Safety Commission Office of Communication in June 2016 as a Social Media Specialist. In this role he coordinates the digital content and strategy behind all CPSC social media platforms and websites.Follow CPSC on Twitter, Facebook and Instagram... Read More →


Monday February 25, 2019 3:45pm - 5:00pm
Grand Ballroom Central