2019 ICPHSO Annual Meeting and Training Symposium

Product hacks, shortcuts, and consumer misuse of your brand's products are all being broadcast on social media every day.  How should a responsible brand behave? Social media strategy is no longer optional for brands; it is a critical part of any brand strategy. In this engaging and interactive session, three major consumer brands and CPSC's social media leader will review the good, the bad, and the ugly of social media and consumer misuse gone awry. As every factual situation is different, your brand may need a different tool from its toolkit each time, depending on the circumstances. Panelists will generously share approaches from their tool-kits that have worked for them as well as those approaches that… didn’t. The panel hopes that audience members will come prepared with their own examples of both successful and unsuccessful approaches.  

TO PREPARE:  Before the panel and throughout ICPHSO, please visit www.productmisuse.com for examples of product misuse broadcast on social media and please add your own examples via Twitter, Instagram, Facebook, and YouTube.  Be sure to use the hashtag #productmisuse and #icpsho in your post and it will display on that website. Examples need not be your own. The panel welcomes your engagement.

For many businesses, remaining competitive in the future means converting today’s data deluge into real insights that enhance consumer experience and sustain advantage.

By unifying and analyzing data types that have traditionally been disconnected across the typical corporation, businesses can radically transform their approach to risk and optimize operations.

Real-time analysis of data from product creation to consumption, combined with contextualization of data via machine learning, allows us to understand more and see where humans could not in the past enabling faster time-to-market and reduced risk to products and revenue.

Join this session with panelists from leading retail and consumer goods companies, and experts in technology-led business transformation to learn how Product Safety information is enabling enterprise-wide digital transformation and accelerating the speed of insight to action for retail and consumer goods businesses.

Product hacks, shortcuts, and consumer misuse of your brand's products are all being broadcast on social media every day.  How should a responsible brand behave? Social media strategy is no longer optional for brands; it is a critical part of any brand strategy. In this engaging and interactive session, three major consumer brands and CPSC's social media leader will review the good, the bad, and the ugly of social media and consumer misuse gone awry. As every factual situation is different, your brand may need a different tool from its toolkit each time, depending on the circumstances. Panelists will generously share approaches from their tool-kits that have worked for them as well as those approaches that… didn’t. The panel hopes that audience members will come prepared with their own examples of both successful and unsuccessful approaches.  

TO PREPARE:  Before the panel and throughout ICPHSO, please visit www.productmisuse.com for examples of product misuse broadcast on social media and please add your own examples via Twitter, Instagram, Facebook, and YouTube.  Be sure to use the hashtag #productmisuse and #icpsho in your post and it will display on that website. Examples need not be your own. The panel welcomes your engagement.