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Breakout [clear filter]
Tuesday, February 26
 

3:50pm

Breakout #03: A Computer Generated Reality is Worth 1000 Words
In a global environment for resolving disputes, visual communication crosses the barriers of technical expertise, language, and culture to achieve a united consensus. Using real time psychological testing on the audience, live demonstrations of data capture laser scanning technology, virtual reality (VR) applications, drone technology, and case specific examples of engineering visualization used in accident investigations, the panelists will provide an interactive multimedia presentation illustrating the effectiveness of scientific and engineering graphics in conveying complex concepts to fact finders and will provide a behind-the-scenes glimpse at emerging demonstrative techniques.

The presentation is an interactive demonstration of best practices for using demonstrative tools and aids in technically oriented design of consumer products, independent safety research, government approved recalls, and safety standard development to give real world practical advice to attendees. Following the interactive demonstration, the moderator and panelists from industry, legal and regulated community compliance will provide comments and information regarding the practical use of this technology in real life situations, to understand accident mechanisms, to safely explore alternative product design and to investigate possible alternate incident scenarios and will further engage the audience for input and discussion of this topic.

The audience will be guided through cases involving a variety of accidents with consumer products, showing how innovative scientific approaches help investigators understand and reconstruct unwitnessed accidents, engaging the audience with visual depictions and real case specific examples. The audience will witness a virtual tour of an accident scene using the latest in Virtual Reality and hear about how this breakthrough technology is changing how investigators interact with 3D data. The audience will connect with how visualization tools provide insight into the details of emerging consumer product safety issues. Demonstrations will show how 3D laser scanned data can be combined with 3D animated surrogates to capture meaningful, detailed input to help investigators and stakeholders determine the root cause of an accident.

This audience involved presentation is a real-time, dynamic demonstration that combines new technological advancements in data capture with utilization of laser scanning and drone technology, illustrates how 3D visualization tools are a natural platform for data convergence, and provides guidelines for creating effective groundbreaking visual teaching tools for stakeholders that can be applied to various consumer products. Multiple consumer product safety stakeholder perspectives will be discussed, including independent mechanical engineering safety consultant, in-house manufacturer product safety engineer, plaintiff’s counsel, and defense counsel.

Moderators
avatar for Dennis Brickman

Dennis Brickman

Principal, Engineering System Inc.
Dennis B. Brickman, P.E. is a Principal at Engineering Systems Inc. in Aurora, IL. Mr. Brickman received a BSE in Mechanical Engineering & Materials Science from Duke University and a MS in Mechanical Engineering from Northwestern University. Mr. Brickman is a licensed Professional... Read More →

Speakers
avatar for Michael Van Bree

Michael Van Bree

Director of Product Safety & Engineering, Louisville Ladder
Michael Van Bree is Director of Product Safety & Engineering at Louisville Ladder. He has held several product design and safety positions during his 20 years of industrial employment. Mr. Van Bree is responsible for safety analysis, development of safety standards and warnings, product... Read More →
avatar for Andrew Cash

Andrew Cash

Partner, Cash Frugler Fredericks
Andrew Cash is a trial lawyer from Atlanta, Georgia. A founding member of Cash Krugler Fredericks, Mr. Cash focuses exclusively on representing victims and their families in a variety of complex cases, including defective products, elevator accidents, trucking accidents and medical... Read More →
avatar for Cheryl A. Possenti

Cheryl A. Possenti

Partner, Goldberg Segalla LLP
Cheryl Possenti is a founding partner of Goldberg Segalla and has more than 30 years’ experience in the defense of complex personal injury actions. With a practice that focuses on product liability matters and related litigation — and whose extensive experience includes defending... Read More →


Tuesday February 26, 2019 3:50pm - 4:50pm
Grand Ballroom South
 
Wednesday, February 27
 

3:15pm

Breakout #10: Technology: A Powerful Tool for Improving Recall Effectiveness (repeating)
Technology is a silent yet highly effective advocate in its role of product and recall notifications uniting manufacturers and consumers. And today’s consumers expect the speed and ease of technology – and in fact may even prefer, during a recall, to interact with chatbots to receive company and personal communications. 

We will discuss the importance of technology for identifying consumers during critical onboarding moments and the best ways to connect to them when needed. We’ll share perspectives from all constituents alongside of the latest research on consumer communication preferences. We will hear from marketing experts and safety and recall experts who can provide insight into these issues and discuss whether companies should have different strategies to reach different consumer populations.

Moderators
avatar for Heather Wilkerson

Heather Wilkerson

VP, Marketing, Registria
Heather leads Marketing at Registria, with a diverse background in customer data, marketing technology and SaaS organizations. Heather's experience leading marketing initiatives and driving business growth has been across various business stages ranging from startup to challenger... Read More →

Speakers
avatar for Remington Gregg

Remington Gregg

Counsel for Civil Justice and Consumer Rights
Remington is Counsel for Civil Justice and Consumer Rights where he leads the fight to protect American consumers from corporate rip-offs and abuses, working on a portfolio that includes access to justice, forced arbitration, product safety, and consumer protection.Previously, Remington... Read More →
avatar for Linnea Catalan

Linnea Catalan

Executive Director, Baby Carrier Industry Alliance (BCIA)
Linnea Catalan has been the Executive Director of the Baby Carrier Industry Alliance trade organization for 6.5 years. Through the BCIA Linnea works to propagate industry standards and promote educational outreach, working with regulators, consumer groups and industry leaders. One... Read More →
avatar for Shelby Mathis

Shelby Mathis

Small Business Ombudsman, U.S. Consumer Product Safety Commission
Shelby serves as the Small Business Ombudsman at the US Consumer Product Safety Commission. Through her office, Shelby aims to provide information to small businesses that is clear, easy to understand, and consistent with agency policy. Before joining the CPSC, Shelby worked at Johns... Read More →


Wednesday February 27, 2019 3:15pm - 4:15pm
Grand Ballroom Central

4:25pm

Breakout #14: Technology: A Powerful Tool for Improving Recall Effectiveness (repeating)
Technology is a silent yet highly effective advocate in its role of product and recall notifications uniting manufacturers and consumers. And today’s consumers expect the speed and ease of technology – and in fact may even prefer, during a recall, to interact with chatbots to receive company and personal communications. 

We will discuss the importance of technology for identifying consumers during critical onboarding moments and the best ways to connect to them when needed. We’ll share perspectives from all constituents alongside of the latest research on consumer communication preferences. We will hear from marketing experts and safety and recall experts who can provide insight into these issues and discuss whether companies should have different strategies to reach different consumer populations.

Moderators
avatar for Heather Wilkerson

Heather Wilkerson

VP, Marketing, Registria
Heather leads Marketing at Registria, with a diverse background in customer data, marketing technology and SaaS organizations. Heather's experience leading marketing initiatives and driving business growth has been across various business stages ranging from startup to challenger... Read More →

Speakers
avatar for Remington Gregg

Remington Gregg

Counsel for Civil Justice and Consumer Rights
Remington is Counsel for Civil Justice and Consumer Rights where he leads the fight to protect American consumers from corporate rip-offs and abuses, working on a portfolio that includes access to justice, forced arbitration, product safety, and consumer protection.Previously, Remington... Read More →
avatar for Linnea Catalan

Linnea Catalan

Executive Director, Baby Carrier Industry Alliance (BCIA)
Linnea Catalan has been the Executive Director of the Baby Carrier Industry Alliance trade organization for 6.5 years. Through the BCIA Linnea works to propagate industry standards and promote educational outreach, working with regulators, consumer groups and industry leaders. One... Read More →
avatar for Shelby Mathis

Shelby Mathis

Small Business Ombudsman, U.S. Consumer Product Safety Commission
Shelby serves as the Small Business Ombudsman at the US Consumer Product Safety Commission. Through her office, Shelby aims to provide information to small businesses that is clear, easy to understand, and consistent with agency policy. Before joining the CPSC, Shelby worked at Johns... Read More →


Wednesday February 27, 2019 4:25pm - 5:25pm
Grand Ballroom Central

4:25pm

Breakout #15: - Knowing Your Suppliers: Emerging Technologies to Affirm Provenance
Companies undertake a variety of activities to identify, understand, and manage supply chain related risks. These risks range from product quality, to regulatory compliance, to social concerns, to environmental sustainability. Foundational to effective supply chain management is understanding the participant’s in a company’s supply chain. In an environment where ​Transparency​ is the new norm - knowing the supply chain is critical. Through emerging technologies, companies are increasingly able to understand and affirm critical assertions related to the composition of their supply chain. These technologies range from supply chain mapping and management platforms to blockchain applications to enabling and enhancing technologies using DNA forensics. In all cases, through technology - including Big Data Analytics and Distributed Computing - companies are better positioned to have more confident insight into the location, processes and activities outside of their direct control.

Moderators
avatar for Dr. Pratik Ichhaporia

Dr. Pratik Ichhaporia

Director, Technical Services, Intertek
Dr. Pratik Ichhaporia is a frequent speaker and author on quality, safety and environmental issues affecting the textiles, toys, and hardlines industries. In his capacity as the Director of Technical Services, Pratik provides counsel to Intertek customers about compliance with and... Read More →

Speakers
avatar for Adam Altrichter

Adam Altrichter

Product Manager, Phylagen, Inc.
Adam Altrichter is a Product Manager at Phylagen leading product and customer development in supply chain applications. He has a background in data science and molecular ecology with extensive experience in microbiome technology applications. He has previously been on trailblazing... Read More →
avatar for Matt Smith

Matt Smith

President & Founder, ICIX
Matt Smith is the Founder of ICIX, where he is responsible for determining the company’s vision and cultivating strategic relationships. A recognized authority in supply chain risk management and product safety, he works with governments and advocacy groups to determine and champion... Read More →


Wednesday February 27, 2019 4:25pm - 5:25pm
Grand Ballroom South