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Wednesday, February 27 • 4:25pm - 5:25pm
Breakout #14: Technology: A Powerful Tool for Improving Recall Effectiveness (repeating)

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Technology is a silent yet highly effective advocate in its role of product and recall notifications uniting manufacturers and consumers. And today’s consumers expect the speed and ease of technology – and in fact may even prefer, during a recall, to interact with chatbots to receive company and personal communications. 

We will discuss the importance of technology for identifying consumers during critical onboarding moments and the best ways to connect to them when needed. We’ll share perspectives from all constituents alongside of the latest research on consumer communication preferences. We will hear from marketing experts and safety and recall experts who can provide insight into these issues and discuss whether companies should have different strategies to reach different consumer populations.

avatar for Heather Wilkerson

Heather Wilkerson

VP, Marketing, Registria
Heather leads Marketing at Registria, with a diverse background in customer data, marketing technology and SaaS organizations. Heather's experience leading marketing initiatives and driving business growth has been across various business stages ranging from startup to challenger... Read More →

avatar for Remington Gregg

Remington Gregg

Counsel for Civil Justice and Consumer Rights
Remington is Counsel for Civil Justice and Consumer Rights where he leads the fight to protect American consumers from corporate rip-offs and abuses, working on a portfolio that includes access to justice, forced arbitration, product safety, and consumer protection.Previously, Remington... Read More →
avatar for Linnea Catalan

Linnea Catalan

Executive Director, Baby Carrier Industry Alliance (BCIA)
Linnea Catalan has been the Executive Director of the Baby Carrier Industry Alliance trade organization for 6.5 years. Through the BCIA Linnea works to propagate industry standards and promote educational outreach, working with regulators, consumer groups and industry leaders. One... Read More →
avatar for Shelby Mathis

Shelby Mathis

Small Business Ombudsman, U.S. Consumer Product Safety Commission
Shelby serves as the Small Business Ombudsman at the US Consumer Product Safety Commission. Through her office, Shelby aims to provide information to small businesses that is clear, easy to understand, and consistent with agency policy. Before joining the CPSC, Shelby worked at Johns... Read More →

Wednesday February 27, 2019 4:25pm - 5:25pm EST
Grand Ballroom Central