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Wednesday, February 27 • 4:25pm - 5:25pm
Breakout #13: Think Like a Consumer: Proactive Safety Engineering (repeating)

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This interactive panel will discuss how to integrate safety into the design and manufacturing process. This includes going beyond safety standards, especially when standards aren’t keeping up with new technology or don’t exist for a product and involves understanding consumer behavior, being able to predict consumer use patterns, and tools to design solutions to hazards that don't themselves become a hazard. The panel will discuss scenarios, highlighting best practices and strategies for anticipating safety issues more effectively in design.

avatar for Nancy Cowles

Nancy Cowles

Executive Director, Kids In Danger (KID)
Nancy is the Executive Director of Kids In Danger (KID), a nonprofit dedicated to protecting children by fighting for product safety. KID’s mission is to save lives by enhancing transparency and accountability through safer product development, better education and stronger advocacy... Read More →

avatar for Rana Balci-Sinha

Rana Balci-Sinha

Division Director, Human Factors, US CPSC
Rana Balci-Sinha serves as Director of Human Factors Division at CPSC. She worked as human factors engineer at CPSC for seven years before being appointed to her current position in 2016. In her previous role, Rana managed rulemaking projects, worked on product recall effectiveness... Read More →
avatar for Jeanne Murphy

Jeanne Murphy

FERRERO: Kinder Toy Development
Jeanne joined Ferrero in 1993 and spent 18 years abroad working for the Group in Bruxelles and Luxembourg doing marketing, advertising and strategic planning for brands around the world.  In 2011 she returned to the USA in a government/public affairs capacity with remit for a wide... Read More →
avatar for Simon Long

Simon Long

Product Safety, Dyson
Having gained many years of engineering experience across a range of industries, Simon is currently Head of Product Safety at Dyson, manufacturers of domestic appliances. With new technology and innovative designs, Dyson recognizes that simply meeting Approvals Standards does not... Read More →
avatar for John McNulty

John McNulty

Head of Safety and Compliance Engineering for Hardware, Google
John McNulty leads the Compliance (Safety-Environment-EMC-RF-Carrier) and beyond regulatory Safety teams for Google's consumer hardware division. The products he is responsible for include smart phones, laptops, tablets, wireless chargers, WiFi routers, speakers, thermostats, smoke/CO... Read More →

Wednesday February 27, 2019 4:25pm - 5:25pm EST
Grand Ballroom North