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Monday, February 25 • 2:15pm - 3:30pm
Tutorial #04: Social Media, Product Hacks and Consumer Misuse: A Toolkit for the Good, the Bad, and the Unexpected (repeating)

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Product hacks, shortcuts, and consumer misuse of your brand's products are all being broadcast on social media every day.  How should a responsible brand behave? Social media strategy is no longer optional for brands; it is a critical part of any brand strategy. In this engaging and interactive session, three major consumer brands and CPSC's social media leader will review the good, the bad, and the ugly of social media and consumer misuse gone awry. As every factual situation is different, your brand may need a different tool from its toolkit each time, depending on the circumstances. Panelists will generously share approaches from their tool-kits that have worked for them as well as those approaches that… didn’t. The panel hopes that audience members will come prepared with their own examples of both successful and unsuccessful approaches.  

TO PREPARE:  Before the panel and throughout ICPHSO, please visit www.productmisuse.com for examples of product misuse broadcast on social media and please add your own examples via Twitter, Instagram, Facebook, and YouTube.  Be sure to use the hashtag #productmisuse and #icpsho in your post and it will display on that website. Examples need not be your own. The panel welcomes your engagement.

avatar for Neal Cohen

Neal Cohen

Principal, Neal Cohen Law, LLC
Neal Cohen is an experienced and well-respected product safety attorney and consultant in the United States. He advises companies whose products are regulated by the Consumer Product Safety Commission (CPSC), where he served in various capacities as an attorney and senior official... Read More →

avatar for Jennifer Shecter

Jennifer Shecter

Senior Director, Content Impact and Corporate Outreach, Consumer Reports
Jennifer Shecter is the Director of Content Impact & Corporate Outreach at Consumer Reports. In this capacity, she helps lead outreach and communications with manufacturers, partners, and policymakers, coordinating public service activities, and pursuing strategic initiatives to... Read More →
avatar for Vladimir Brajkovic

Vladimir Brajkovic

Head of Development Function, IKEA of Sweden
Vladimir Brajkovic joined IKEA of Sweden in 2016 as Product Requirements and Compliance Manager. Since 2017 he is the Development Function Manager, responsible for Enabling engineering capabilities, Requirements development, Packaging, Product verification, Material management, Product... Read More →
avatar for Alison Erickson

Alison Erickson

Assistant General Counsel, Hallmark
Alison handles intellectual property and product and trade compliance for Hallmark, DaySpring, and Crayola.  As a patent attorney, chemist, and caring consumer, Alison's goals as Assistant General Counsel include protecting and advancing innovation while maintaining supreme quality... Read More →
avatar for Joe Galbo

Joe Galbo

Social Media Specialist, CPSC
Joe Galbo joined the Consumer Product Safety Commission Office of Communication in June 2016 as a Social Media Specialist. In this role he coordinates the digital content and strategy behind all CPSC social media platforms and websites.Follow CPSC on Twitter, Facebook and Instagram... Read More →

Monday February 25, 2019 2:15pm - 3:30pm EST
Grand Ballroom Central